Itaewon is known for its cosmopolitan dining and nightlife, with Korean BBQ restaurants and upscale bistros, as well as Soju bar catering to a late-night crowd.

Casual beer bars and gay pubs sit alongside hip dance clubs where DJs spin hip-hop and house. Stores selling homeware line Itaewon Antique Furniture Street, while the nearby War Memorial of Korea museum displays tanks and planes.